Our Values

Value 1: Craft Preservation

Amazigh (Berber) weaving is not just a technique;
it is a coded language. Every diamond, every color tells a story of land,
family, and seasons. When purchasing a LAYERS of Morocco rug, the client
becomes a guardian of this millennial language.

How do we do that?

Transmission: documenting Amazigh symbols & motifs and their meanings.
Preservation: 2.5%of each sale donated annually to the cooperative to ensure continuity of the craft among the village young women.

Value 2: Ethics

Ethics is the backbone of LAYERS of Morocco. Every rug must honor not only design but also fairness — from the wool market to the weaver’s home. Each purchase represents a fair and transparent exchange: artisans receive just compensation for their months of work, and customers receive a piece made with dignity and integrity.

How do we do that?

Fair remuneration aligned with local living standards.
Written agreements with cooperatives ensuring respect and transparency.
No hidden intermediaries between weaver and buyer.

Value 3: Women Empowerment

Weaving in Morocco has always been
women’s work, but often without recognition or independence. At LAYERS of
Morocco, empowerment means making these women visible, valued, and financially autonomous. Behind
every rug is a woman weaving her story. Supporting her is supporting education,
family, and a stronger community.

How do we do that?

Continuous wages for women artisans.
Training and literacy programs supported by the cooperative fund.
Showcasing the names and faces of the weavers in storytelling and product sheets

Value 4: Slow Design & Production

LAYERS of Morocco embraces slowness as a form of resistance to disposable
culture. Every rug takes time — months of spinning, dyeing, and weaving — and
that time is part of its beauty. A rug is not just “made”; it is grown like a garden, season after season. This rhythm preserves authenticity and avoids mass production shortcuts.

How do we do that?

Production only on demand or in small series.
Transparent lead times communicated to customers.
No industrial acceleration that compromises quality.

Value 5: Environmental Commitment

At LAYERS of Morocco, sustainability is not a slogan but a responsibility.
While our rugs are woven locally and shipped directly to customers, we
recognize that international air transport carries a carbon footprint. Our
commitment is to minimize it and actively give back to the planet.Each rug’s journey is short within Morocco — from the wool markets to the Atlas
looms, to packaging in Casablanca — but then takes flight to meet its new home abroad. We embrace transparency: air freight is necessary for reliability, yet it leaves a trace. That’s why every rug purchased also plants life back into the soil of Morocco.

How do we do that?

Local sourcing: Moroccan wool, Moroccan weaving, Moroccan finishing.
Transparent shipping: rugs are flown
directly from Casablanca to the customer.
Climate balance: for every rug sold, one tree is planted in Morocco
, reducing carbon emissions and strengthening the land that inspires our craft.