The Aït Bouguemaz valley, known as the “happy valley,” is a land shaped by both nature and Amazigh people. Its orchards, kasbahs, uneven fields, and village festivities are milestones along a path of life.

Our Contemporary collection blends traditional craftsmanship with fresh color palettes and updated patterns, creating statement pieces for the design-conscious home. the Paths of Ait Bouguemaz translates these landscapes and moments into a graphic language:

• Urti – The Orchards, the softness of spring and the valley’s fragile abundance.
• Tameghra – The Wedding, the celebration of bonds, where ancestral symbols meet modern minimalism.
• Tighremt – The Kasbah, the protective strength of rammed-earth fortresses, transformed into contemporary design.
• Tammurt – The Fields, Amazigh agricultural intelligence, adapting to slopes, reinterpreted in asymmetrical, meditative forms.

Within the Paths of Aït Bouguemaz, each rug becomes a fragment of the valley: ancestral memory transposed into a piece of slow design, both timeless and boldly modern.