The Aït Bouguemaz valley, known as the “happy valley,” is a land shaped by both nature and Amazigh people. Its orchards, kasbahs, uneven fields, and village festivities are milestones along a path of life.

Our Contemporary collection blends traditional craftsmanship with fresh color palettes and updated patterns, creating statement pieces for the design-conscious home. the Paths of Ait Bouguemaz translates these landscapes and moments into a graphic language:

Within the Paths of Aït Bouguemaz, each rug becomes a fragment of the valley: ancestral memory transposed into a piece of slow design, both timeless and boldly modern.